"Celebrating Over 20 Years of SERVICE"

 

 

ASH Marketing Service, Inc. is a cooperative partner of CattleLog. 

Contact us for more information (325)677-8900 or info@ashcattle.com.

 

CattleLog Overview -- Our Customers

CattleLog customers are located across the U.S. and operate in every segment of the livestock industry. This includes ranchers, farmers, stockers, feedyards, backgrounders, veterinarians, livestock markets, order buyers, alliances, feed stores, universities and consultants. The common thread they all share is that they use CattleLog to improve their operation and simplify their information management processes and decisions.

 

Thousands of individuals use CattleLog, and each individual person or business is unique. Our largest customers will use CattleLog Pro to track movements on hundreds of thousands of animals per year while our smallest will use CattleLog Data Services to record information on only five head.

 

Our customers are industry leaders dedicated to maximizing their operational potential with information management.

 

PVP -- How to Qualify Cattle

 

Qualifying cattle for the Program is a simple process that involves the following steps:

1.      Collect age or source information in CattleLog

2.      Request a CattleLog Audit before cattle leave farm/ranch of origin

3.      A trained CattleLog agent will conduct an on-site audit to verify the information you have collected

4.      Cattle will be marked as verified for age and/or source and official documentation will be sent to you

Below are some examples of the required data fields and some examples of supporting records to verify the data that is collected.

 

Age Verification Data and Documentation Options:

 

Age Data Fields

Examples of Valid Supporting Records
  • Birth Date – First in Group
  • Birth Date – Actual
  • Birth Date Range
  • Birth Month, Quarter, or Year
  • Individual or group calving records
  • Herd breeding records
  • Breed registry records
  • Other records as applicable to each situation

 

Source Verification Data and Documentation Options:

 

Source Data Fields

Examples of Valid Supporting Records
  • Premises Number
  • Location
  • Ranch ID
  • Origin
  • Brand
  • Birth/age information
  • Any age-related documents
  • Calving records
  • Feeding practices
  • Feed/pharmaceutical receipts
  • BQA records
  • Other records as applicable to each situation

 

Additional data fields and supporting records may be used. These examples are simply for descriptive purposes.

 

Note: To qualify, cattle must be audited prior to leaving the farm or ranch of origin. 

Verification Service -- How It Works

 

CattleLog Verification Services is comprised of two unique components:

 

1.      On-site Data Verification

2.      CattleLog Listing Service

 

On-Site Data Verification

On-site data audits are required for all animals verified through the CattleLog Verification Service. A trained CattleLog Agent visits each customer’s location, reviews their herd records, interviews the personnel responsible for the cattle at that location, views the cattle, and makes an assessment to approve the verification application or not.

If this sounds involved, you’re right – it is. The buyers interested in these cattle – feedyards, packers, and premium programs – demand the highest degree of assurances and validation for cattle that supply their specialty and branded product lines. On-site assessments are the only way to ensure the data claims our customers make are valid. We provide guidelines to CattleLog customers to assist them through the on-site verification process.

Approved animals are documented with an official approval letter that does two things: (A) notes which data claims have been verified, and (B) individually lists all approved animals. This documentation may be provided to buyers in order to meet their respective QSA or PVP requirements.

 

CattleLog Listing Service
The CattleLog Listing Service is an optional service that is only available to CattleLog customers with approved animals. These customers may elect to post basic sale information regarding their cattle. The CattleLog Listing Service allows a wider audience of interested buyers to see what cattle are available and make contact with the seller or seller’s representative. Since the inception of CattleLog data verification programs in 2005, CattleLog customers have reported average premiums of $2-3/cwt for calves with verified data.

We encourage the seller to continue to list whatever marketing channel they have used in the past. Livestock markets, order buyers, video sales, and other marketing opportunities are excellent ways to market approved cattle. Sellers can even list the sale location or sale catalog if they choose.

eMerge is not involved, in any capacity, in the purchase transaction between the buyer and seller.

 

What The Customer Receives

By participating in CattleLog Verification Services, CattleLog customers receive the following:

• On-site verification by a trained CattleLog Agent
• Copy of official approval letter with complete animal listing
• Copy of CattleLog Agent’s completed on-site Audit Report
• Upload of approved data into CattleLog Database
           

P. O. Box 3719 • Abilene, TX 79604 • Office (325) 677-8900 Fax (325) 677-8901